Industry · Food & Beverage

Digital Product Passport for Food, Beverage and Wine

Fine wines, oils, cheeses, spirits and Italian food specialities are among the most imitated products in the world, between counterfeiting and “Italian sounding”. MyLime’s DPP applies to food and beverage the same immutable traceability logic used by Colnago and luxury houses. Food is excluded from the ESPR regulation: here the DPP is a voluntary choice, and for that reason an advantage for whoever moves first.

Regulatory status: Voluntary DPP
Regulatory framework: Voluntary DPP · Regulation (EU) 2018/848 organic · PDO/PGI

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Wine bottle with an NFC label and Digital Product Passport for supply-chain traceability

Regulatory framework

Voluntary DPP · Regulation (EU) 2018/848 organic · PDO/PGI

The ESPR regulation ((EU) 2024/1781) explicitly excludes food and feed: there is no mandatory DPP planned for food. MyLime’s DPP builds on sector rules already in force: organic production (Regulation (EU) 2018/848), PDO/PGI, food information to consumers (Regulation (EU) 1169/2011) and, for wine, the digital label.

Food excluded from the ESPR · voluntary DPP
Organic and PDO/PGI traceability integrable via API
Wine · ingredients and nutrition via digital label (Regulation (EU) 2021/2117)
Countering “Italian sounding” · showcasing authentic Made in Italy

Learn more: full ESPR guide

Why act now

Consumers want to know. The advantage belongs to whoever starts today

Premium wine, extra-virgin olive oil, PDO cheese and artisanal spirits are building their own voluntary DPP to stand out from imitations. A bottle with a certified history is worth 30–40% more on the shelf than an untracked competitor.

Use cases

What MyLime does for your industry

Six concrete applications of the Digital Product Passport, already live on brands in the industry.

Anti-counterfeiting for fine wines

NFC seal on the cork. An opened or replaced bottle loses its authenticity status — and the consumer can see it.
Extra-virgin olive oil supply-chain traceability

Mill, cultivar, pressing date, chemical-physical analyses recorded immutably.
Digital PDO/PGI certification

The consortium or individual company issues PDO/PGI certificates linked to the batch, accessible via QR.
Producer story

The customer sees who produces it: vineyard, winery, winemaker, awards and recognitions. Storytelling becomes fact.
Certified cold chain

NFC sensors and webhooks record transport and storage temperatures in the DPP, supporting HACCP documentation.
Wine clubs and collecting

Collectible bottles with a DPP — certified provenance and tracked ownership transfer on the secondary market.

Measurable results

The DPP’s impact in food & beverage

−80%

Counterfeit bottles intercepted
+35%

Premium price in the premium market
×3

Direct-to-consumer conversion
+22%

Repeat purchases at the winery

Industry FAQ

Frequently asked questions

Can the DPP be applied to perishable products?

Yes. For perishables we use QR labels with batch timestamps and traceable expiry dates. For long-life products (wine, spirits) the NFC tag built into the cap offers the highest level of protection.

Is it compatible with PDO/PGI consortium traceability systems?

Yes. MyLime’s APIs integrate with the main consortium systems. The DPP doesn’t replace the PDO/PGI mark — it makes it verifiable by the consumer in real time.

Does nutritional data fit within the DPP?

Yes. Nutritional values, ingredients and allergens required by Regulation (EU) 1169/2011 can be made accessible via QR/NFC in all EU languages; for wine, the DPP can host the digital label required by Regulation (EU) 2021/2117. The DPP complements the mandatory label information — it doesn’t replace it.

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