FAQ
Frequently asked questions about MyLime and the Digital Product Passport
Answers to the questions brands, supply-chain leads and procurement teams ask us most often before choosing a DPP platform.
MyLime and the platform
What is MyLime?
MyLime is an Italian Physical AI company and Digital Product Passport (DPP) platform. Founded in 2018 by Elena Moglia, it is based in Cremona (Italy) and Montréal (Canada). It gives every physical product a trusted digital identity certified on the blockchain, accessible via QR code or NFC tag and ready for the EU ESPR and the Battery Passport. It works with brands such as Colnago, 3T and Paoletti and, since 2025, in partnership with Dedagroup.
How is MyLime different from other Digital Product Passport platforms?
Five reasons. Passport data is anchored on the blockchain, so anyone can verify it — it is not just stored in a database. NFC tags are tamper-evident, and the Retrofit programme brings the DPP to products already sold. The Battery Passport is built into the same product passport, with a single QR/NFC. There are pre-configured templates for 10 industries. And the passport follows the product into resale, recording every change of ownership.
Which industries is MyLime built for?
MyLime has pre-configured templates for 10 industries: Fashion, Textile & Footwear, Leather Goods & Accessories, Food & Beverage, Mobility & Batteries, Design & Furniture, Watchmaking & Jewellery, Cycling, Bikes & Micromobility, Yachting, Components & Industrial. Each industry has its own page with regulatory deadlines and the data the passport needs to hold.
How much does a Digital Product Passport with MyLime cost?
MyLime has three plans: Standard (self-service starting point), Plus (mobile experience and ecosystem) and Pro (dealer and partner network). The cost depends on the plan, the number of products, NFC tags and the integrations required; you get a quote after a short call. You can start with a pilot on a single product line.
Do you need blockchain to comply with the ESPR?
No. The ESPR does not mandate a specific technology: it requires a unique product identifier, a data carrier (QR code, NFC or RFID) on the product, accessible and up-to-date data, and registration of the identifier in the EU DPP registry. MyLime adds blockchain so the data can be verified and cannot be altered after the fact — useful against counterfeiting and to prove what was declared, and when.
Who can see the passport data?
The ESPR provides for different access levels: some information is public for consumers, some is reserved for authorities, repairers or recyclers. With MyLime, the brand decides what is public and what is not. Only cryptographic hashes go on the public blockchain; personal data stays on European servers, in line with the GDPR.
How can I try MyLime?
Three ways: the DPP Experience Lab (https://lab.my-lime.com/lab) is an interactive demo you can try right away; a free call with the team to work out what your product needs; and a pilot on one product line before rolling the passport out across your catalogue.
Implementation and technology
What exactly is a Digital Product Passport?
The Digital Product Passport (DPP) is a permanent digital identity linked to a physical product. It gathers the relevant information — origin, materials, ownership history, certifications, care instructions and sustainability data — and is accessible via QR code or NFC tag. The EU ESPR regulation ((EU) 2024/1781) makes it mandatory for the product groups defined by its delegated acts: the first, for steel and textiles, are expected between 2026 and 2027. For batteries, the Battery Passport is mandatory from 18 February 2027. With MyLime, data is also anchored on the blockchain, guaranteeing immutability and verifiability.
Does MyLime’s DPP also cover the Battery Passport?
Yes, it’s already ready. From 18 February 2027, Regulation (EU) 2023/1542 makes the Battery Passport mandatory for electric vehicle batteries (cars, motorcycles), for light means of transport (LMT) batteries — e-bikes, e-scooters — regardless of capacity, and for industrial batteries above 2 kWh, including those of electric boats. MyLime integrates the Battery Passport (cell chemistry, recycled content, carbon footprint, state of health) into the same Digital Product Passport as the vehicle, with a single QR/NFC and no separate system to manage.
How long does it take to implement MyLime?
The full process — from signing the contract to go-live — typically takes 10–12 weeks. It includes platform configuration, integration with existing systems (ERP/CRM), NFC/QR tag production, content upload and team training. For pilot projects on a specific product line, timelines can be significantly shorter.
Is my data and my customers’ data safe?
Yes. MyLime is designed on the principle of privacy by design. Sensitive customer data is never recorded on the public blockchain — only verifiable cryptographic hashes are. Personal data is handled in compliance with the GDPR and stored on certified European servers. The brand always retains full control over product data.
Does it work for products already sold (retrofit)?
Yes. MyLime’s Retrofit programme lets you attach a Digital Product Passport to products already on the market. The brand sends NFC tags to existing customers, who apply them to the product and complete the authentication process via the app. Colnago has already successfully run this programme for thousands of historic bikes.
Which blockchain do you use, and why?
We primarily use the Polygon (PoS) blockchain, chosen for its energy efficiency (99.9% less than Ethereum PoW), minimal transaction costs and full EVM compatibility. For some enterprise cases we also use private or hybrid blockchain solutions. The choice of blockchain is assessed case by case based on the brand’s specific needs.
How does it integrate with my existing systems (ERP, CRM)?
MyLime offers full RESTful APIs and webhooks to integrate with any existing system. We have pre-built connectors for the main ERPs (SAP, Oracle, Microsoft Dynamics) and CRMs (Salesforce, HubSpot). The Pro plan includes a dedicated integration team that handles the entire technical process without requiring internal resources from the brand.
What happens if the NFC tag is damaged or removed?
MyLime’s NFC tags are designed and integrated so that removing them visibly damages the product — it’s part of the patented anti-tampering system. In case of accidental damage, the brand can issue a certified replacement tag via the Production App, keeping the product’s blockchain history intact. The method is patented and holds legal evidentiary value.
Is the DPP already mandatory? What are the risks if I don’t comply?
It depends on the product. The EU ESPR regulation ((EU) 2024/1781) has been in force since 18 July 2024, but the DPP obligation only kicks in with the delegated act for each product group: the first are expected for iron and steel (2026) and for textiles and apparel (2027), with obligations that typically apply 18 months later. The first passport already fixed in law is the Battery Passport, mandatory from 18 February 2027. Where the DPP is required, a product without one cannot be placed on the EU market; penalties are set by member states. Those who start today reach the deadline with a system already proven, while using the DPP as a marketing tool in the meantime.
Regulation
Questions on deadlines, delegated acts and the EU registry are answered in our dedicated guides:
Another question?
Let’s talk it through.
A free call with the team to work out what your product needs and where to start.