Privacy Policy MyLime

we create
lasting value

Our platform allows brands to manage the identity of physical objects, creating digital twins, and recording every stage of their journey using the most secure blockchain technology. This creates lasting value.

What is MyLime

MyLime is a flexible and modular platform specific on blockchain technology.

MyLime stands for my lim-ited e-dition. Where “my” reflects the concept of ownership and “limited edition” the one of scarcity. Those are only two of the driver which reflect the value of an object.

It is the history of the product which makes the difference in value estimation, provided that the documentation is transparent and certain. MyLime solves the problem of how to protect the history of a product. A tracking and validation process was developed based on blockchain technology: a digital identity card in which content is grouped into encrypted blocks and chained in chronological order. Not only is the timing important, but also the geolocation of the recorded information. This data is immutable: once entered, it cannot be changed or deleted, thus guaranteeing the authenticity of the asset and therefore its value.

Where we work

Our expertise focuses on giving value to the product history information independently from craftsmanship, component complexity and level of technology





Art & Lifestyle


Wine & Spirits



How we create lasting value

Each product has a story.
Those who buy luxury products are more and more interested in the transparency and traceability of processes, therefore the history of the product, from material origin, to assembly plant, until the point of purchase.

How we create lasting value

MyLime wants to be this journey.
Through our methodology we trace the complete path of the product, acquiring the ability to record immutably history, location and status of an article using patented technology.

Digital Product Identity

The product with its aesthetic and technical features is identified and univocally correlated with its owner.


Product development phases are notarized through data and media contents (photo, video, audio).

Special Parts

The installation of additional accessories, that increase the value of the good, is registered in the product history.


Register and keep track of every ordinary and extraordinary maintenance operation.


Register every event to which the product participates, officially recognized by the brand

Ownership Transfer

Possibility to manage the second hand market


21 October 2021

Gitex Global 2021 – Dubai

MyLime has taken part to Gitex Future Stars in Dubai. Our CEO Elena Moglia represented us: “Yesterday, GITEX GLOBAL FutureStars in Dubai ended. I had the chance to represent Italy in this international context and to talk about MyLime and the digital updatable passport solution in the Italian Pavilion in front of Institutional investors and Venture Capital. MyLime believes in transparency and creating lasting value for both businesses and consumers. A special thank goes to ITA – Italian Trade Agency for the opportunity and the privilege of selecting us for this experience.” Elena stated. #gitextechweek #gitex2021 #gitexdubai #innovation #mylime
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06 October 2021

Our CEO at RTL 102.5

Who is MyLime, and what do we do? We had the opportunity to talk about it this Friday live on RTL102.5.We think that this everchanging world, always connected and up to date, offers new and exciting opportunities. In particular, we deeply care about transparency and traceability to retrace the history of each product and verify its authenticity. But how did we do that? The solution lies in an updatable digital passport linked to the physical product. This is the objective our CEO Elena Moglia had in mind since MyLime was founded in 2018. The security and traceability of this passport are granted with the use of one of the most talked-about technologies: blockchain.If you want to know more about it,…
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24 September 2021

MyLime has partnered with Colnago

MyLime is proud to announce that has partnered with COLNAGO to provide them with the product’s digital passport and become the first cycling manufacturer to adopt blockchain technology. This partnership will provide customers with proof of validity and ownership, combating theft and counterfeit. Colnago will begin to leverage blockchain technology across its frames starting in 2022. Additionally, Colnago will make a Non-Fungible Token (NFT) version of each bike available to the owner. Tadej Pogačar, 2020 and 2021 Tour de France winner, will feature the technology on the bike he designed by himself. Manolo Bertocchi, Colnago Head of Marketing, stated: “We have been looking at the security provided by blockchain technology to give our customers the confidence to know that the frame they are…
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06 July 2021

MyLime among the 23 top blockchain startups and companies in Italy

We are glad to announce that MyLime has been mentioned among the 23 top blockchain startups and companies in Italy by Congratulations to all mentioned companies!
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mylime in the press

“MyLime collegherà i telai Colnago alla Automotive Blockchain dove verranno registrati i dati di produzione, trasporto e vendita del telaio.”
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“Uno dei temi più rilevanti, intorno all’innovazione applicata alle imprese è la tecnologia blockchain, di cui si occupa in modo specifico la startup MyLime.”
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“Tracciatura e registrazione del percorso di un prodotto.”
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“These startups are taking a variety of approaches to innovating the Blockchain industry”
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“L’azienda si è specializzata nel preservare il valore nel tempo”
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“Ces 2020: Idea MyLime, il parabrezza diventa intelligente”
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“My-Lime è il nuovo connubio tangibile tra esclusività e tecnologia”
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MyClassic: la prima App per certificare il valore storico dell’auto d’epoca
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