The adoption of the Digital Product Passport could touch upon many industries, such as the one of Bikes.
The modularity and flexibility of the DPP let it fit with the specific industry, business strategy and target audience.
Enhance long-term customer value for your bikes: foster community loyalty through engaging experiences and targeted marketing campaigns.
This approach emphasizes creating a strong community around your brand by offering unique experiences and personalized marketing efforts.
Introduce new services such as insurance and financing options specifically tailored for bikes.
Address the increasing demand from customers for a more engaging biking experience while exploring strategies for cost reduction.
Develop a unique and transparent digital identity for bikes by linking the physical asset to its digital twin.
Users can scan the tag to claim the asset, which will then display its digital identity on their smartphone.
It displays the complete history of the bike, and users can contribute to its updates. For example, they can enter achievements and milestones during participation in dedicated biking events.
The asset check feature allows users to verify the authenticity of their bike at any time. By scanning the tag, they can access a variety of information about the product.
Our app makes it easy to send targeted and customized marketing campaigns, such as push notifications, to maximize engagement in blockchain-based events. These events are tailored to the specific bike owned by the user, creating a personalized experience.
We enable bike brands to unlock new revenue streams through partnerships with third parties and the integration of other CRM data.
We facilitate the creation of additional revenue primarily through three solutions: ownership transfer, a heritage program that includes additional payments, and the licensing of our dashboard. This last solution involves official dealers and smaller affiliates, allowing for the creation of direct relationships with end customers and partners.
All maintenance work is displayed and recorded in the bike’s history, allowing users to trace every step and repair the bike has undergone throughout its lifecycle, including multimedia content.
We involve an authorized network of official service points, who can enter new information into the Digital Product Passport (DPP). This entire journey is recorded on the blockchain.
Gamification dynamics enhance consumer engagement and define the value of a bike in a more dynamic and enjoyable way.
Resale becomes quick and easy: The new buyer gains access to the complete history of the bike, allowing them to verify its authenticity and track its journey over time.
Moreover, the immutable certificate of ownership prevents fraud and counterfeits, enhancing trust in the second-hand bike market.