Digital Product Passports for Bikes

Find out the core features
for the Bike sector

The adoption of the Digital Product Passport could touch upon many industries, such as the one of Bikes.
The modularity and flexibility of the DPP let it fit with the specific industry, business strategy and target audience.

Marketing: fulfill the growing demand for product authenticity & origin transparency and send direct messages

Consolidate long-term customer value: build community loyalty with experiential content and ad hoc marketing campaigns.

Revenue growth: improve the service level based on customer profiling

Offer also new services like assurance and financing integration.

Cost reduction: reduce customer care time for warranty claims and maintenance costs through a certified quality check process

Respect the growing demand of customers for a more engaging experience and discover how to work on cost reduction.

Digital Identity & Claim

Create a unique and transparent digital identity of products, associating the physical asset to its digital twin.

User scans the tag and make the asset claim, which will appear on the smartphone with its digital identity.


It displays all the history of the asset, user contributes to the update of it, for example by entering the palmarès during the participation in the dedicated events.

Asset check

The asset check allows for an authenticity check of the product at any time, by scanning the tag and displaying a variety of the information.

Marketing Campaign

Through our app it is easy to send targeted and customized marketing campaigns – for example through push notifications – in order to maximize events in blockchain. The events are based on the product owned, which is correlated to the person.

New Incomings

We enable brand to unlock new sources of revenue streams, for example through the alliance of third parties or integration of other CRMs data.

We make possible the creation of additional revenue mainly throught 3 different solutions: the ownership transfer and the heritage program that include additional payments, and the license of the dashboard.
This last one involves official dealers and smaller affiliates, thus permitting the creation of a direct relationship with final clients and partners.


All the maintenance works are displayed and recorded in the history, allowing users to trace every step and repair the asset has undergone during its entire lifecycle, also with multimedia contents.

We involve thus the authorized parties network – which are the official points and have the possibility to entry new information on the DPP – and we record this journey in blockchain.


Gamification dynamics increase consumer engagement and define the value of an asset in a more dynamic and fun way.

Ownership Transfer

Resale becomes quick and easy: the new buyer has access to the entire product history, verifying its authenticity and steps through time.

Moreover, the immutable certificate of ownership prevents fraud and counterfeits, increasing trust also in the second hand market.