MyLime Srl was founded in 2018 by Elena Moglia. The software team is based in Cremona at CRIT – Polo dell’Innovazione Digitale, while the hardware team is based in Modena. The company has developed a blockchain-based tracking platform that creates the Digital Product Passport, which contains information about the product’s technical data sheet and its history.

The data entered is not self-referential but is written by certified entities within the value chain.

The goal is to create a unique digital ecosystem to prevent counterfeiting, establishing a connection between brands, partners, and customers with significant impacts on transparency, traceability, and the growth of residual value.

With an extensive background in marketing and luxury goods management, Elena Moglia leads MyLime as CEO and Co-founder. Elena is a versatile leader and luxury connoisseur with a strong inclination towards innovation. The idea for MyLime first came to her in 2017 while working at Four Magazine in Dubai. Once back in Italy, she was able to gather experts from various fields to lay the foundations of MyLime.