Digital Product Passports for Yachts

Find out the core features
for the Yachting sector

The adoption of the Digital Product Passport could touch upon many industries, such as the one of Yachting.
The modularity and flexibility of the DPP let it fit with the specific industry, business strategy and target audience.

01
Marketing: fill the lead time gap between order and delivery, increase vehicle residual value during resale

Manage the ownership transfer phase in an authentic and efficient way, where the new owner can view the entire history of the yacht and perceive a major value of it.

02
Revenue growth: build an authorized parties network

Discover all our new features, as the gamification, the ownership transfer, the license of the dashboard to official partners, the Retrofit Program (2nd hand & Heritage).

03
Cost reduction: real time control on maintenance events

Trace the full process stages, manage quality control, follow the maintenance works in real time, thanks to the collaboration of official dealers and our connected ecosystem.

Digital Identity & Claim

Create a unique and transparent digital identity of products, associating the physical asset to its digital twin.

User scans the tag and make the asset claim, which will appear on the smartphone with its digital identity.

Bespoke Program

In the Bespoke Program events are created in the production line on the individual steps of assembly of the asset: these events can be notified in real time to the end user who can see them as they go – for example during the order time before the asset is delivered – or be saved on the asset history and viewed after the claim.

Retrofit Program

The Retrofit Program allows to create the digital identity and the Digital Product Passport in retrospect: the brand collects the information from an historical archive, thus creating the new DPP.

Moreover, after the evaluation the user can do the ownership transfer.

Palmarès

It displays all the history of the asset, user contributes to the update of it, for example by entering the palmarès during the participation in the dedicated events.

Marketing Campaign

Through our app it is easy to send targeted and customized marketing campaigns – for example through push notifications – in order to maximize events in blockchain. The events are based on the product owned, which is correlated to the person. In order to encourage users to create new events, we have set up features like the bespoke, the palmarès and the retrofit.

New Incomings

We enable brand to unlock new sources of revenue streams, for example through the alliance of third parties or integration of other CRMs data.

We make possible the creation of additional revenue mainly through 3 different solutions: the ownership transfer and the heritage program that include additional payments, and the license of the dashboard.
This last one involves official dealers and smaller affiliates, thus permitting the creation of a direct relationship with final clients and partners.

Maintenance

All the maintenance works are displayed and recorded in the history, allowing users to trace every step and repair the asset has undergone during its entire lifecycle, also with multimedia contents. We involve thus the authorized parties network – which are the official points and have the possibility to entry new information on the DPP – and we record this journey in blockchain.

Ownership Transfer

Resale becomes quick and easy: the new buyer has access to the entire product history, verifying its authenticity and steps through time.

Moreover, the immutable certificate of ownership prevents fraud and counterfeits, increasing trust also in the second hand market.