Digital Product Passport for Watches
Find out the core features
for the Watches sector
Consolidate the long-term value of your customers: foster loyalty among your watch community with experiential content and tailored marketing campaigns, focused on exclusive collections and limited editions.
Offer premium new services such as insurance integration for luxury watches and personalized financing options for high-end models.
Meet the growing customer demand for a more immersive experience: optimize your offering by working on cost reduction without compromising service excellence.
Create a unique and transparent digital identity for your watches, linking each physical piece to its digital twin. Users can scan the integrated tag and view its digital identity on their smartphone, enhancing the perceived value of the watch.
The Retrofit Program allows the creation of a digital identity and Digital Product Passport (DPP) even for vintage watches. The brand gathers historical information and converts it into a new DPP. This option is ideal for iconic, vintage timepieces, which can be reappraised and given a new Digital Product Passport, with the possibility of ownership transfer after evaluation.
Asset verification enables you to check the authenticity of your watch at any time. By scanning the tag, essential information about the watch’s history is displayed, ensuring maximum transparency.
Our app simplifies the delivery of personalized marketing campaigns, such as push notifications for new releases or special editions. These campaigns are targeted based on the watches owned by users, intelligently linking each timepiece to its personal history.
Unlock new revenue streams for your brand through partnerships with third parties and advanced CRM integration. We offer three main solutions: ownership transfer, Heritage programs that include additional payments, and licensing for the use of the dashboard, aimed at official dealers and affiliated retailers.
All maintenance activities for the watch are recorded and traceable, allowing users to monitor every service performed throughout the product’s lifecycle. Authorized parties, such as official service centers, can update the DPP and record the activities on the blockchain, ensuring maximum transparency.
Watch resale becomes easy and secure: the new owner will have access to the complete history of the product and can verify its authenticity. The immutable ownership certificate prevents fraud and counterfeiting, increasing trust even in the secondary market.
