Digital Product Passport for Watches
Find out the core features
for the Watches sector
The adoption of the Digital Product Passport could touch upon many industries, such as the one of Watches.
The modularity and flexibility of the DPP let it fit with the specific industry, business strategy and target audience.
Consolidate long-term customer value: build community loyalty with experiential content and ad hoc marketing campaigns.
Offer also new services like assurance and financing integration.
Respect the growing demand of customers for a more engaging experience and discover how to work on cost reduction.
Create a unique and transparent digital identity of products, associating the physical asset to its digital twin.
User scans the tag and make the asset claim, which will appear on the smartphone with its digital identity.
The Retrofit Program allows to create the digital identity and the Digital Product Passport in retrospect: the brand collects the information from an historical archive, thus creating the new DPP.
This program is really interesting for all the Memorabilia items, as a vintage and iconic product can receive an evaluation and receive a fresh new Digital Passport.
Moreover, after the evaluation the user can do the ownership transfer.
The asset check allows for an authenticity check of the product at any time, by scanning the tag and displaying a a variety of information of the history.
Through our app it is easy to send targeted and customized marketing campaigns – for example through push notifications – in order to maximize events in blockchain. The events are based on the product owned, which is correlated to the person.
We enable brand to unlock new sources of revenue streams, for example through the alliance of third parties or integration of other CRMs data.
We make possible the creation of additional revenue, mainly though 3 different solutions: the ownership transfer and the heritage program that include additional payments, and the license of the dashboard, which through the involvement of official dealers and smaller affiliates permits the creation of a direct relationship with final clients.
Moreover the possibility to view the resellers’ databases permits the brands to view the customers’ data after-sales, increasing the accuracy of sales and profiling.
All the maintenance works are displayed and recorded in the history, allowing users to trace every step and repair the asset has undergone during its entire lifecycle, also with multimedia contents. We involve thus the authorized parties network – which are the official points and have the possibility to entry new information on the DPP – and we record this journey in blockchain.
Resale becomes quick and easy: the new buyer has access to the entire product history, verifying its authenticity and steps through time.
Moreover, the immutable certificate of ownership prevents fraud and counterfeits, increasing trust also in the second hand market.
