Digital Product Passport: four case studies of innovation and sustainability
In recent years, growing environmental awareness and the demand for transparency have led companies to rethink the way they design, produce and distribute their products. The growing urgency to address the climate crisis, the pressure to reduce environmental impact and the commitment to greater social responsibility are leading to a landmark change in production and consumption patterns. Among the most cutting-edge emerging solutions, the Digital Product Passport is establishing itself as a revolutionary tool for information management and the promotion of sustainable and circular business models.
1. What is the Digital Product Passport?
The Digital Product Passport (DPP) is a digital document that collects all key information related to a product: from raw materials to production processes, from quality and sustainability certifications to end-of-life options such as recycling. This tool improves transparency, optimizes production chains and reduces waste, helping to build a more conscious and sustainable ecosystem.
2. The integration of the Digital Product Passport in key areas
In this article we will look at four MyLime case studies, which show how the Digital Product Passport is transforming key sectors such as cycling, vintage car restoration and construction.
2.1 3T: Electric cycling and blockchain authenticity
3T, an Italian company known for producing high-performance bicycles, has collaborated with Automobili Lamborghini to create the RaceMax Boost LTD x Automobili Lamborghini, a limited edition electric bicycle. In addition to advanced design and engineering features, the bike is equipped with a digital passport that guarantees authenticity and preserves the value of the product over time through blockchain.
This passport gives owners access to exclusive content, such as behind-the-scenes footage of design and production. This tool notarizes the information on the blockchain, ensuring that the history and authenticity of the bike remains intact. This bike model demonstrates how the adoption of a digital passport can ensure transparency and combat counterfeiting in the luxury electric cycling sector.
2.2 Colnago: luxury bicycles and digital tokenization
The famous Italian bicycle manufacturer Colnago, has brought innovation in the world of luxury cycling with its model C68, equipped with a digital passport based on blockchain created by MyLime. Each bike is equipped with a unique Non-Fundable Token (NFT), which tracks its history and authenticity through the blockchain, ensuring complete product traceability and access to exclusive information via a dedicated app.
This solution not only preserves the value of the bike over time, but ensures that the owner can easily transfer ownership through a secure digital process. Thanks to this innovation, Colnago is the first bicycle manufacturer to connect a physical vehicle to an NFT, marking a revolution in the concept of “ownership experience” in the mobility and luxury sector.
2.3 Valentino Balboni: classic car restoration and digital certification
Valentino Balboni, a racing legend, has teamed up with MyLime to create MyClassic, an app for classic car owners. This platform allows collectors to digitally document and certify every step of their car restoration, creating a permanent multimedia archive.
The system also includes a technology kit with RFID tags that, once installed on the windscreen, provides immediate access to the complete history of the vehicle. This digital passport ensures that the authenticity and historical value of the restored cars are preserved over time, offering an ideal solution for collectors who wish to keep their car’s history unaltered.
2.4 Saint-Gobain: sustainable construction and transparency in the supply chain
Saint-Gobain, a leader in the construction industry, has introduced the digital passport to track the entire life cycle of its building materials. Thanks to this innovation, customers can access detailed data on the origin of raw materials, production processes and environmental impact of products.
This tool not only promotes sustainability, but also makes it possible to improve the efficiency of resource management in the construction sector, facilitating a more transparent and circular approach.
3. MyLime: the future of digital traceability and authenticity
MyLime offers advanced blockchain-based solutions for the traceability and authenticity of luxury products. The company has developed a Digital Product Passport system that allows you to track each stage of a product’s life cycle, dalla produzione alla vendita, until its possible transfer of ownership. This technology not only guarantees the authenticity of the product, but also protects against counterfeiting, maintaining the value of the goods over time.
Thanks to the adoption of the digital passport, companies can optimize information management throughout the entire production chain, contributing to greater transparency and sustainability. MyLime integrates RFID, QR code and blockchain in its solutions, ensuring maximum security and precision in data management and improving the customer experience through efficient and innovative management.
4. Future Prospective
Looking to the future, it is expected that the Digital Passport will become a market standard in various sectors, from automotive to food and beverage, through the pharmaceutical industry. The spread of the Digital Passport will probably be accelerated by new regulations and laws, such as the European Green Deal, which aims to reduce the environmental impact of industry by 2050. In addition, increasing consumer awareness will push more and more companies to implement this tool to remain competitive in the market.
In summary, the Digital Passport is not only a powerful tool to promote sustainability, but also an opportunity for companies to improve their operations and respond to the growing demand for transparency. Its impact is set to grow, positively influencing the way resources are managed and bringing the global economy towards a more sustainable, circular and responsible model.
Conclusions
The Digital Product Passport is becoming an indispensable solution to promote sustainability, transparency and traceability throughout the entire production chain. From luxury to construction, this technology protects against counterfeiting and improves resource management, responding to the growing demand for ethical and sustainable practices. As regulations and consumer awareness increase, the Digital Passport is set to become a key market standard for companies.
