Digital identity for watches: authenticity, traceability and security
If you’re a watch enthusiast, you’ve probably wondered more than once how to ensure your watch is authentic and, most importantly, how to preserve its value over time. The answer? Digital identity. This innovation is transforming the way we perceive, sell, and buy watches, establishing a new standard of transparency and authenticity.
1. What is the digital identity in the watches industry?
The digital identity of a watch is a virtual representation that collects key information such as production date, ownership, authenticity, and repairs. Thanks to technologies like RFID or QR codes, each watch has a unique tag that makes it traceable. By scanning the tag, the owner can access the entire history of the watch, ensuring transparency and authenticity throughout its lifecycle.
1.1 Digital Product Passport: beyond authenticity
The Digital Product Passport (DPP) goes beyond simple authentication. This system documents the entire lifecycle of the watch: from production to the various ownership transfers, everything is recorded and accessible transparently. Essentially, each watch becomes a unique, verifiable, and non-falsifiable story.
1.2 Claim and digital identity: How to Claim and Monitor the Ownership of Your Watch
The digital identity of a watch represents much more than a simple certificate of authenticity: it is an advanced system that allows you to securely and traceably claim ownership of your watch. This process, known as “claiming,” lets you link the watch you’ve purchased to your digital identity through a simple yet highly effective procedure. Once the claim is completed, you are guaranteed to be recognized as the rightful owner, making the entire lifecycle of the product more secure and transparent.
The claim process is activated immediately after purchase, when you scan an integrated tag in the watch, such as an RFID chip or a QR code. This tag is connected to a secure digital platform, allowing you to register and monitor your watch in real-time.
2. Three benefits of the digital identity for watches
Authenticity, traceability, and security. These are the main benefits for consumers. For brands, digital identity offers a unique opportunity to build customer trust and enhance each individual piece, creating a transparent link between the physical and digital worlds.
2.1 Authenticity: originality and transparency guarantee
Digital identity allows for simple and secure verification of a watch’s authenticity. Each watch is accompanied by a virtual “ID card” that confirms its origin, materials used, and production, creating a unique connection between the product and the brand.
2.2 Traceability: continuous monitoring and lasting value
Traceability is one of the most innovative aspects introduced by digital identity. Each watch is tracked throughout its entire lifecycle, from production to resale in the second-hand market. This ensures that the watch’s value is preserved over time.
2.3. Security: protection against counterfeits and frauds
The security offered by digital identity protects both consumers and brands from counterfeiting. Every transaction or transfer of ownership is recorded and certified, making it virtually impossible to create unauthorized replicas.
3. Advanced technologies for traceability and security: RFID, QR Code and blockchain
MyLime uses cutting-edge technologies such as RFID, QR codes, and blockchain to ensure secure management of each watch’s lifecycle. These technologies provide complete and transparent traceability, recording every significant event, such as repairs and transfers of ownership, in a permanent digital ledger.
Conclusion
The future of watchmaking is traceable, secure, and digital. Thanks to digital identity and the claim system, each watch will have a unique, verifiable, and transparent history. Whether you are a collector or a luxury brand, this technology is set to forever change the way we perceive and value watches.
