Digital Product Passport for Fashion
Find out the core features
for the Fashion sector
Consolidate long-term customer value: build community loyalty with experiential content and ad hoc marketing campaigns. Focus on ESG compliance and promotion of a circular economy (material origin-product usage-recyclability/heritage program).
New services offering like financing and assurance integration and tailor made program enhancement for the best clients.
2nd hand market enhancement through customer data recording via ownership transfer process.
The Brand can make its flexible strategy about the coverage of process traceability in order to manage the production control, warranty claims and maintenance activities faster and so more efficiently thanks also to the ID Product & ID customer data matching.
It creates a unique and transparent digital identity for each product, linking the physical asset to its digital twin. Users can simply scan the tag and claim the asset, displaying its digital identity directly on their smartphone.
In the Bespoke programme, events are recorded along the production line during each stage of product assembly. These events can be notified in real time to the end user, who can follow them step by step – e.g. during the order period, before delivery – or they can be saved in the product history and viewed later.
The user participates in exclusive events and updates the product’s history, adding details such as a palmarès, with an integrated geolocation function. If the product has had a famous owner, it can be registered later, turning it into a Memorabilia.
The asset check allows for an authenticity check of the product at any time, by scanning the tag and displaying a variety of the information.
With our app, you can easily send targeted and customised marketing campaigns – e.g. via push notifications – to make the most of events recorded on the blockchain.
We enable brands to unlock new sources of revenue, such as through alliances with third parties or the integration of CRM data. Additional revenue can be generated through three main solutions: transfer of ownership, the Heritage programme with additional payments, and dashboard licensing, which involves official dealers and smaller affiliates, creating a direct relationship with customers and partners.
All maintenance work is displayed and recorded in the product’s history, allowing users to track every intervention and repair undergone during the life cycle, also enriched with multimedia content. The network of authorised parties, i.e. the official points, can add new information to the PLR, recording each step on the blockchain.
The Retrofit Programme allows the digital identity and Product Passport to be created even retrospectively. The brand can retrieve information from historical archives to create the PLR. This programme is particularly interesting for Memorabilia, as it allows vintage products to receive a valuation and a new Digital Passport, also facilitating the transfer of ownership.
Resale becomes quick and secure: the new buyer can access the entire history of the product, verifying its authenticity and provenance. In addition, the immutable certificate of ownership prevents fraud and counterfeiting, strengthening confidence in the second-hand market.
