Digital Product Passports for Fashion&Furniture

Find out the core features
for the Fashion&Furniture sector

The adoption of the Digital Product Passport could touch upon many industries, such as the one of Fashion&Furniture.
The modularity and flexibility of the DPP let it fit with the specific industry, business strategy and target audience.

Marketing: fulfill the growing demand for product authenticity & origin transparency and send direct messages

Consolidate long-term customer value: build community loyalty with experiential content and ad hoc marketing campaigns.

Revenue growth: improve the service level based on customer profiling

Offer also new services like assurance and financing integration.

Cost reduction: reduce customer care time for warranty claims and maintenance costs through a certified quality checks process

Respect the growing demand of customers for a more engaging experience and discover how to work on cost reduction.

Digital Identity & Claim

Create a unique and transparent digital identity of products, associating the physical asset to its digital twin.

User scans the tag and make the asset claim, which will appear on the smartphone with its digital identity


In the Bespoke Program events are created in the production line on the individual steps of assembly of the asset: these events can be notified in real time to the end user who can see them as they go – for example during the order time before the asset is delivered – or be saved on the asset history and viewed after the claim.


The user attends events dedicated and updates the history of the product with the palmarès, also with a geolocation function.

If the product belonged to a celebrity, it will be able to be recorded and it will become a Memorabilia.

Asset Check

The asset check allows for an authenticity check of the product at any time, by scanning the tag and displaying a variety of the information.

Marketing Campaign

Through our app it is easy to send targeted and customized marketing campaigns – for example through push notifications – in order to maximize events in blockchain. The events are based on the product owned, which is correlated to the person.

New Incomings

We enable brand to unlock new sources of revenue streams, for example through the alliance of third parties or integration of other CRMs data.
We make possible the creation of additional revenue, mainly thought 3 different solutions: the ownership transfer and the heritage program that include additional payments, and the license of the dashboard, which through the involvement of official dealers and smaller affiliates permits the creation of a direct relationship with final clients.

Moreover the possibility to view the resellers’ databases permits the brands to view the customers’ data after-sales, increasing the accuracy of sales and profiling.


All the maintenance works are displayed and recorded in the history, allowing users to trace every step and repair the asset has undergone during its entire lifecycle, also with multimedia contents. We involve thus the authorized parties network – which are the official points and have the possibility to entry new information on the DPP – and we record this journey in blockchain.

Retrofit Program

The Retrofit Program allows to create the digital identity and the Digital Product Passport in retrospect: the brand collects the information from an historical archive, thus creating the new DPP.
This program is really interesting for all the Memorabilia items, as a vintage and iconic product can receive an evaluation and receive a fresh new Digital Passport.
Moreover, after the evaluation the user can do the ownership transfer.

Ownership Transfer

Resale becomes quick and easy: the new buyer has access to the entire product history, verifying its authenticity and steps through time.

Moreover, the immutable certificate of ownership prevents fraud and counterfeits, increasing trust also in the second hand market.