ENS

𝗧𝗵𝗲 𝗘𝘁𝗵𝗲𝗿𝗲𝘂𝗺 𝗡𝗮𝗺𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 (𝗘𝗡𝗦) is a distributed, open, and extensible naming system based on the Ethereum #blockchain.

ENS’s job is to map human-readable names like ‘Alice.eth’ to machine-readable identifiers. 🌐
ENS has similar goals to DNS, the Internet’s Domain Name Service, but has a significantly different #architecture due to the capabilities and constraints provided by the Ethereum blockchain. Like DNS, ENS operates on a system of dot-separated hierarchical names called domains, with the owner of a domain having full control over subdomains.