Who is MyLime, and what do we do? We had the opportunity to talk about it this Friday live on RTL102.5.We think that this everchanging world, always connected and up to date, offers new and exciting opportunities. In particular, we deeply care about transparency and traceability to retrace the history of each product and verify its authenticity. But how did we do that? The solution lies in an updatable digital passport linked to the physical product. This is the objective our CEO Elena Moglia had in mind since MyLime was founded in 2018. The security and traceability of this passport are granted with the use of one of the most talked-about technologies: blockchain.If you want to know more about it,…

MyLime is proud to announce that has partnered with COLNAGO to provide them with the product’s digital passport and become the first cycling manufacturer to adopt blockchain technology. This partnership will provide customers with proof of validity and ownership, combating theft and counterfeit. Colnago will begin to leverage blockchain technology across its frames starting in 2022. Additionally, Colnago will make a Non-Fungible Token (NFT) version of each bike available to the owner. Tadej Pogačar, 2020 and 2021 Tour de France winner, will feature the technology on the bike he designed by himself. Manolo Bertocchi, Colnago Head of Marketing, stated: “We have been looking at the security provided by blockchain technology to give our customers the confidence to know that the frame they are…

We are glad to announce that MyLime has been mentioned among the 23 top blockchain startups and companies in Italy by BestStartup.eu Congratulations to all mentioned companies!

Don’t miss out on MyLime pitch about creating lasting value through blockchain during #MotorValleyFest! Join us on July 2nd at 10.10 am at the following link: https://lnkd.in/dzQaQiK

We are excited to exhibit at MWC Barcelona 2021 from today until Thursday! There will be keynote speakers such as Elon Musk (Chief Engineer – Space X), Julie Sweet (CEO – Accenture), Eugene Kaspersky (CEO – Kaspersky), and many others. If you are in Barcelona, come visit us!

MyLime takes part in Viva Technology 2021: Europe’s biggest startup and tech event. Thanks ITA Startup Agenzia ICE – for supporting us!

MyLime has been mentioned by BestStartup.eu among the best Automotive Companies and Startups in Italy (2021).

Today MyLime will present its project to a panel of angel investors during the PitchForce virtual competition. Follow the event in streaming: https://lnkd.in/g6hB6rw

Don’t miss out our CEO’s interview with Forbes Italia! A great discussion about MyLime and the initiative myClassic with Federico Morgantini.